7 Ways to Create B2C-Style Content for B2B Customers

More Fun, More Conversions: 7 Ways to Create B2C-Style Content for B2B Customers

B2C marketing is enjoyable. It's imaginative, vibrant, and occasionally even sly.

B2B? Not in that way. While B2C content is dominated by innovation and enthusiasm, B2B companies run the risk of coming across as stuffy, formal, or "boring." But this is only a preconceived idea, and it doesn't have to dictate how B2B businesses interact with their clients.

Actually, B2B marketers have a chance to change the way they approach content development by using a B2C mentality. B2B clients are individuals too, after all. Edgy, engaging, and enjoyable content can also move, thrill, and persuade them.

It's time to start speaking with B2B clients in a language that they are accustomed to speaking with in B2C settings. Let's look at seven ways B2B businesses can begin incorporating the B2C mindset into their content strategy to get positive outcomes:

• Embrace storytelling

B2C companies are experts at using narrative to emotionally engage their target audience. This strategy can be used by B2B businesses to humanize their brand through narrative. Business-to-business (B2B) buyers may relate to real-life experiences and recognize the practical value of your service when you provide client success stories and usage anecdotes.

• Use personalization and tailored messaging

Personalized experiences have become standard for both B2C and B2B customers. Customized message that speaks to the unique problems and difficulties that each client has can have a significant effect. Businesses in the business-to-business (B2B) sector can use data and insights to tailor communications, offers, and content to the specific needs of each individual consumer.

Make an effort to foresee the demands of your clients and be prompt in offering solutions. Provide tools and content that will assist your clients in succeeding and obtaining the best possible outcomes from your offering in the shortest amount of time.

We do that at Globe See Agency.

• Engaging visual content

In the B2C space, visual content is a major engagement booster, and it can also be quite effective for B2B audiences. Videos, interactive material, and infographics can all be used to present complex information in an aesthetically pleasing and understandable way. Captivating visual material leaves a lasting impression on B2B clients and improves the user experience overall.

Bardeen, for instance, is a creator of AI automation and integration. The audience is invited to subscribe to the email newsletter in order to receive the full list of over a thousand tools along with links, and the team frequently publishes an updated graphic chart of the AI tools they suggest trying.

• Focus on user experience (UX)

Seamless user experiences are important, and B2B businesses should give this element equal weight with their own. The customer journey can be greatly improved with a website that is easy to use, has clear calls to action, and simple navigation. B2B purchasers might develop strong opinions about a brand and are more inclined to interact with it again if they have a great UX.

The industry leaders in CRM, Salesforce, do a fantastic job of assisting users in identifying their needs and finding the ideal product on their website. Look at the page where users can select their industry to view information and goods that are relevant to them. It's so easy to do, but it has a big effect on the user experience.

• Inject humor and creativity

B2C companies frequently use comedy and originality to draw their customers. Customers may find B2B material more engaging and memorable if it has a playful element. A clever graphic feature or a well-placed quip can have a big impact and differentiate a B2B brand from the competition.

• Interactive and gamified content

Interactive and gamified content experiences are popular with B2C consumers, and B2B purchasers are becoming more accepting of these strategies. In addition to engaging clients, tests, evaluations, and interactive tools can offer insightful information about their requirements and preferences, allowing for more precisely customized solutions.

For instance, Copyleaks' homepage offers a sneak peek of their AI content detector, where you may copy and paste some text and have it checked instantly. It's a fantastic approach to get interested in the product and inspire prospective buyers to interact with it.

B2B Companies: Shake It Up and Make the Move to B2C-Style Content

Every B2B customer is, let's face it, a B2C customer dressed in a business suit! They value humorous, amiable, and captivating marketing material, just as they do in their daily life. Don't be scared to experiment a little and add some fun to your content. B2C content can be a terrific tool for your B2B firm, provided it adheres to your corporate identity and conveys the proper message.

Globe See Agency has the proven strategies to help your company take off! Get in touch today and see the results for yourself.