How to Rank Higher in LinkedIn Search

Have you ever found yourself searching for a company, individual, or job on LinkedIn and wondered about the sequence of search results? Similar to Google, LinkedIn employs its own search algorithm. While you may be familiar with SEO primarily associated with blogs and websites, it's essential to recognize its relevance to your LinkedIn profile. In the following discussion, we'll delve into this concept and explore tips for enhancing your visibility in LinkedIn searches.

Why is achieving a high ranking on LinkedIn significant? Simply put, you wouldn't want to overlook the attention of a recruiter conducting a LinkedIn search.

Keywords

Begin by compiling a list of keywords pertinent to your skills, industry, and areas of interest. Keywords play a crucial role in refining your search intent. The top results you encounter when searching for specific jobs, companies, or industries on LinkedIn are often there because they incorporate relevant keywords effectively. For instance, if you're passionate about digital marketing, keywords such as PPC, digital media, online marketing, SEO, SEM, and others may feature on your list. You can expand this list further by examining job postings within the same field for additional inspiration.

Review Profiles

Review the profiles of your connections who are employed in the same industry. Studying their career trajectories and the projects they've been involved in can provide valuable insights into your chosen field. This exploration can help refine your list of keywords, allowing you to incorporate additional relevant terms into your profile.

Headline & Summary

Ensure that you strategically place keywords throughout your profile. For instance, if your interests lie in marketing, branding, or brand management, it's beneficial to compile a diverse set of relevant keywords. Incorporate these keywords consistently into your headline and summary sections. Additionally, if you can include these keywords in both past and current job descriptions, it further enhances your visibility in recruiter searches.

Location

Include a location on your profile that extends beyond your actual location by at least a 10+ km radius. This ensures your visibility in local searches. You can also specify preferred cities for job opportunities or indicate your willingness to relocate for suitable positions. For example, if your residence is in Karachi, your profile will appear in local job searches within Karachi. Additionally, if you've set preferences for cities like Lahore or Quetta, your profile may also surface for relevant opportunities there. Furthermore, based on your skills, your profile can attract job listings not only in Karachi but also in Sindh and other relevant regions.

Personalize your profile URL to include either your location or key skills. Doing so enhances your visibility in search results and presents a polished and organized appearance to recruiters.

100% Profile Stats

Verify that your profile is fully complete by referring to the profile completeness bar located on the right side of your profile page. This bar indicates the percentage of completeness based on the information you have provided. A profile that is 100% complete, designated as 'Expert', tends to rank higher in search results compared to incomplete profiles. Additionally, including your certifications further enhances the credibility and completeness of your profile.

Visible

Ensure your profile is set to public visibility to maximize its exposure to the public. Without this setting, regardless of the keywords you incorporate, your profile won't have an impact. Activating creator mode can further enhance visibility, increasing the likelihood of your profile being seen by a wider audience.

Domain

Upon adding a company domain email address, LinkedIn will initiate the verification process for the associated accounts. Additionally, incorporating a voice note into your LinkedIn profile adds authenticity to your personal brand.

Sharing Updates

It's crucial to remain active on LinkedIn by consistently sharing updates related to your industry or job profile. Engage in discussion forums, express your viewpoints, join relevant groups, follow updates from LinkedIn companies, and publish blogs or status updates. Stay informed and share anything relevant to your professional life. Active participation boosts your ranking compared to less active users.

Implementing these adjustments doesn't guarantee the top position in search results, but it certainly enhances the likelihood. Therefore, it's advisable to make these changes promptly. If you encounter any obstacles along the way, we're definitely here to assist you.

Globe See Agency has the proven strategies to help your company take off! Get in touch today and see the results for yourself.