Instagram Tests New Editing & Shopping Tools

Instagram is currently testing some intriguing new sticker options for Stories and feed posts. These possibilities may open up new marketing potential for brands using the platform.

AI-Powered "Backdrop" Sticker

This sticker allows you to change the background of any image. It works by using AI to identify and separate the main object from the background, allowing you to replace it with an entirely different one. As you can see in this example, shared by social media expert Lindsey Gamble, the new Backdrop sticker works by identifying the main focus element of the image, then separating that from the background, so that you can replace it with another, generated option.

Think of it as the opposite of the Cutout sticker, which lets you extract an object and use it as a separate sticker. While similar in functionality, the Backdrop offers a quicker way to completely reframe your photos in new settings.

This could be beneficial for marketers to:

Capitalize on trending themes: Quickly adapt your visuals to match current events or popular topics.

Create multiple creative variations: Generate different versions of your content with different backgrounds.

Remember, Meta is also testing a similar feature for advertisements through Ad Manager. However, the standard composer integration might lead to wider adoption of the Backdrop sticker.

"Get Orders" Sticker

This sticker simplifies product creation and order generation directly within Instagram posts and Stories. Imagine streamlined product tagging, letting you generate a product within the platform and embed it with a "Get Orders" sticker to encourage immediate purchase.

This could revolutionize Instagram commerce by:

Removing barriers to purchase: Enable orders directly from content without requiring an Instagram Shop setup.

Simplifying product listing: Offer a more straightforward way to add inventory without complex uploads and configurations.

This is a must for Instagram's current Shopping Tags; this new feature might make it simpler to add your inventory without requiring more complicated uploading and setup.

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