Pinterest Launches New Video Series with Tastemade Collaboration

Pinterest is taking the next step in its original content strategy by launching a new streaming show in partnership with Tastemade, featuring lifestyle elements that viewers can easily purchase within the app.

Each episode, inspired by Pinterest trends, will invite food and design enthusiasts to cook, create, and gather. Viewers can scan an on-screen QR code linking to a Pinterest board with shoppable Pins to recreate elements from the show, access recipes, DIY tutorials, and other inspirational content tied to the episode's theme.

Pinterest has been increasing its investment in original content to become a go-to destination for product discovery. These initiatives not only attract a broader audience but also connect back to its shoppable Pins.

In the past year, Pinterest has partnered with lifestyle publishers like Condé Nast and Dotdash Meredith, and expanded its collaboration with Tastemade. The platform also worked with The Louvre on an in-app gallery experience and continues to explore live-stream shopping.

Video has been a key driver of engagement, especially with Idea Pins, generating over a billion video views daily. Most Pinners report that video content has a stronger influence on their actions. This new initiative aims to build on that success and showcase Pinterest's potential for original programming, creating opportunities for more brands to collaborate on premium content in the future.

Here are some advantages of Pinterest:

• Visual Discovery Platform

• High User Engagement

• Longer Content Lifespan

• Traffic Generation

• Search Engine Optimization Benefits

• Diverse User Base

• Audience Insights

• Brand Visibility & Awareness

• Rich Pins for Businesses

• Shopping and Buyable Pins

• Collaborative Boards

• Mobile-Friendly Platform

• Global Reach

• Ad Options
  

In conclusion, Pinterest is a useful tool for companies trying to increase engagement, drive traffic, and establish brand awareness through aesthetically pleasing and readily searchable material.

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