The Importance of LinkedIn Platform

Many people ask, "Why is LinkedIn so important?"

Interestingly, LinkedIn, the professional social networking platform, has been around longer than Facebook, Twitter, Snapchat, and Instagram. Yet, it’s more relevant today than ever before.

Why? With over 1 billion professional profiles across 200 countries, LinkedIn offers an almost limitless supply of networking connections and job opportunities. Whether you're job hunting or building your personal brand, LinkedIn has become essential for professionals in every industry.

Here are some key reasons to create or revive your LinkedIn account today.

You can build your brand

Just like companies build their brands, it’s crucial for you to establish your professional brand online.

• How can you stand out in your industry?

• What makes you a valuable candidate?

• Why should someone invest six figures in you?

While personal websites are effective, they often come with additional costs and time-consuming maintenance. LinkedIn offers a streamlined, hassle-free way to get noticed in the professional world.

Upload a professional profile picture and craft a compelling LinkedIn summary that highlights your strengths and showcases your unique personality. When recruiters, employers, or colleagues visit your profile, they should immediately understand your expertise and what you bring to the table.

It can help rank your name on Google

When you apply for a job, chances are one of the first things an employer or HR manager will do is Google your name. Even when emailing a new client, a quick online search of your name might follow.

If you’ve never Googled yourself, now is the time. What shows up on the first page of the results?

Here’s where LinkedIn shines: Ranking on Google’s first page can be tough, but LinkedIn, as a trusted and popular platform, makes it easier. Your LinkedIn profile is more likely to rank higher on Google than a personal website or portfolio. If your LinkedIn page is the first thing a potential employer sees, it’s probably time to create one or update your existing profile to stand out from the competition.

Set yourself up as an expert

Once your profile is set up, you might wonder, "How can I improve my LinkedIn profile?"

LinkedIn is home to countless professional and industry-specific groups, making it a great platform to join relevant communities and engage in discussions. Posting professional content on your LinkedIn feed is another effective way to build your presence, as you can feature some of that content directly on your profile.

As you contribute more content and join conversations, people will start to recognize your name, helping establish you as an expert in your field. This kind of credibility not only strengthens your personal brand but also sets you apart when you're ready to explore new job opportunities!

You can research companies and their employees.

You can browse job openings on other platforms, but LinkedIn offers much more than just job listings. Many companies maintain active LinkedIn pages where they share updates, news, and insights, while also showcasing their employees. If a company is doing it right, their LinkedIn page will give you a clear sense of their culture, values, and team dynamics. This can help you decide if the company is a good fit for you before you move forward with an interview or accept a job offer.

It can help you tap into industry news

Like other social networking platforms, LinkedIn provides a personalized timeline when you log in. You'll see updates from your connections, groups, and the companies you follow. It’s not only enjoyable but also smart to stay informed on industry trends and reports. Keeping an eye on these updates helps you stay ahead in your field.

Why is LinkedIn Important? Here's Your Answer!

If you were wondering just how many benefits LinkedIn could offer, hopefully, this list has shown you that it’s one of your most valuable professional tools. With LinkedIn, you can build and maintain your network, search for job opportunities, and enhance your professional reputation all for free. So, why wait?

Does your LinkedIn profile need a refresh, or are you unsure where to start? TopResume provides LinkedIn makeover services designed to optimize your profile, attract recruiters, and grow your network.

Globe See Agency has the proven strategies to help your company take off! Get in touch today and see the results for yourself.